The partnership will provide Huawei with potentially new avenues to grow by tapping into the established retail network of Micromax.
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Micromax Informatics’ valuation has crashed about 93% in roughly four years from a peak of Rs 21,000 crore in 2015 to less than Rs 1,500 crore now, with major private equity investors including TA Associates and Sandstone Investment exiting the Indian handset maker. Micromax Mobile, formerly Micromax Informatics, is the second biggest smartphone maker in India, selling products under the Micromax and YU brands; it also sells tablets and TVs. It imports smartphones from China but manufactures TVs and tablets at an Uttarakhand-based factory. Aug 29, 2019 Micromax Informatics’ valuation has crashed about 93% in roughly four years from a peak of Rs 21,000 crore in 2015 to less than Rs 1,500 crore now, with major private equity investors including TA Associates and Sandstone Investment exiting the Indian handset maker. Micromax Informatics Ltd. Online Customer Complaints and Reviews. I'm not, Find all Micromax Informatics Ltd. Reviews, Complaints and Customer care Details. Micromax Informatics recently announced a partnership with Oyo, a network of branded hotels, to deliver tech-enabled hotel booking experience to Micromax customers. Micromax users will be able to avail exclusive deals through their Micromax handsets and also get instant updates for exclusive Oyo offers.
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Facing heat in the US amid the ongoing Washington-Beijing trade war, Chinese telecommunications giant Huawei has joined hands with the Indian consumer electronics firm Micromax Informatics to give impetus to its offline sales. Jmicron cd-rom driver download for windows.
According to industry experts, the partnership will provide Huawei with potentially new avenues to grow by tapping into the established retail network of Micromax -- probably the first such arrangement between a Chinese and an Indian smartphone brand.
'The Huawei-Micromax partnership is a win-win for both parties. Again, a word of caution: This partnership is just the first stepping stone for Huawei and it would take much more sustained efforts for it to potentially ramp up the market share in this hyper-competitive market,' Prabhu Ram, Head, Industry Intelligence Group (IIG), CMR, told IANS.
The trade ban on the firm impacted its smartphone plans in India as its shipments declined year-on-year (YoY), but the brand continues to be in the top 10 smartphone brands category, according to a new report by Counterpoint Research.
Huawei and its sub-brand Honor had a combined market share of two per cent in India in Q2, while Micromax had a market share of one per cent.
'It is going to benefit Huawei as it capitalises on Micromax's retail and distribution network in India. Micromax's retail network is very strong in the country and Huawei's presence in the offline market isn't that strong,' said Anshika Jain, Research Analyst at Counterpoint.
However, according to CMR, both Huawei and Micromax had less than 2 per cent market share in the India market in Q2 2019 and the Micromax-Huawei partnership could be a harbinger of many other such deals for the MILK brands (Micromax, Intex, Lava and Karbonn) that have been battered by their Chinese rivals.
'It could be signalling the herald of 'MILK-II' -- Indian brands, providing an established retail network for others to leverage. Having missed out on gaining strengths in manufacturing, and getting confined to mere assembly of phones, it is good that Indian brands are now in a position to leverage their retail strengths better,' noted Ram.
According to Faisal Kawoosa, Founder and Chief Analyst, techARC, the decision to rope in a domestic face could be more of strategic than tactical decision for Huawei.
'This partnership could insulate a vulnerable brand like Huawei, which keeps on facing one or the other issue at a global level,' said Kawoosa.
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(Krishna SinhaChaudhury can be contacted at [email protected])
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Micromax Informatics Ltd. has released a new software update bringing a range of new features for the users of Micromax IN note1. With the commitment of providing regular and timely updates to it’s devices, Micromax also rolled out the security patch for December, 2020. The update especially focuses on camera updates along with system level improvements.
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Electronic image stabilization functionality was added in the front and rear cameras for stable video recording. For the photography enthusiasts and professionals, the “Pro Mode” also includes the “RAW” option for the photos to be saved in .jpg and .dng.
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The Camera update will now also allow the users to make time-lapse videos from the front camera. The portrait mode now has an improved edge detection for better photographs and HDR mode has also been added.
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With a focus on premium design and high performance, the ‘IN note 1’ offers powerful MediaTek Helio G85 processor with Hyper Engine Gaming Technology and with pure stock Android OS experience- we don’t sell you ads, we don’t sell your data. The smartphone is equipped with a huge 6.67” FHD+ Punch hole display and a solid 5000mAh battery with a Type C 18W fast charger in the box and supports reverse charging. IN note 1 sports a 48MP AI Quad Camera set-up which supports night mode. Additionally, it comes with a wide angle 16 MP front camera with beauty modes and shoot directly to gif.
The IN note 1 will be available in 4GB + 64GB/ 4GB + 128GB variants in two colours – White and Green at 10,999 & INR 12,499 respectively.